CoComelon and Hello Kitty Owners have struck a Content Deal Including New Show With Characters From Both Universes. In a move that has parents and toddlers buzzing with excitement, the powerhouse brands behind CoComelon and Hello Kitty have joined forces in a groundbreaking content deal. The collaboration will include a brand-new animated show that brings together beloved characters from both universes for the first time ever.
Moonbug Entertainment, the studio behind the wildly popular CoComelon series, and Sanrio, the global giant responsible for the iconic Hello Kitty, announced the deal earlier this week. While financial details remain under wraps, the partnership promises a slate of cross-brand content aimed at preschool audiences, with a flagship series already in production reported deadline.
Titled “Cozy World: Hello JJ & Friends”, the show will follow JJ, TomTom, and YoYo from CoComelon as they embark on cheerful, curiosity-filled adventures alongside Hello Kitty, My Melody, Badtz-Maru, and other Sanrio favorites. Set in a pastel-hued wonderland where music meets magic, the series will celebrate friendship, learning, cultural exchange and core values shared by both brands.
“This is more than a crossover—it’s a cultural bridge between two childhood empires,” said Moonbug’s head of content, Andy Yeatman. “CoComelon and Hello Kitty each hold a unique place in children’s hearts globally. Bringing them together opens up imaginative storytelling that resonates across continents and generations.”
Sanrio’s Director of Global Brand Strategy, Yuko Shimizu, echoed the excitement. “We’ve always seen Hello Kitty as a symbol of kindness and togetherness. Partnering with CoComelon allows us to bring that message to a new generation through music and play.”
The upcoming series will feature original songs, gentle life lessons, and episodes built around everyday experiences, like sharing, celebrating birthdays and navigating emotions. Educational consultants from both companies are involved in the development process, ensuring that the show meets age-appropriate developmental standards while keeping things fun and engaging.
The partnership is significant not only because it unites two major children’s brands, but also because it reflects the shifting landscape of children’s media. As streaming platforms compete for young audiences, brand crossovers offer fresh ways to extend engagement and deepen loyalty.
“CoComelon is the most-watched kids’ brand on YouTube and Netflix, while Hello Kitty remains a merchandising juggernaut,” noted media analyst Susan Chen. “Together, they could create a preschool superbrand that spans screens, toys, books, and more.”
The first season of Cozy World: Hello JJ & Friends is slated to debut in early 2026 across major streaming platforms, with short-form episodes expected to drop on YouTube later this year. A toy line, apparel collection, and digital games are also in development. With Hello Kitty’s timeless charm and CoComelon’s modern-day appeal, this unexpected alliance may just be the start of a new golden age in kids’ entertainment.
