Sony Electronics introduces the Alpha 7 V, the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective MP (megapixels). The new image processing engine BIONZ XR2™ incorporates the AI processing unit functions of the latest α™ (AlphaTM) series. Through these innovations, the Alpha 7 V delivers a significant performance boost across every aspect of imaging, from Real-time Recognition AF(Auto-Focus) to Real-time Tracking, speed, stable colour accuracy, still capture, and video versatility.
Additionally, Sony launches the FE 28-70mm F3.5-5.6 OSS II (SEL28702), a full-frame compatible, compact and lightweight standard zoom lens that supports the Alpha 7 V’s high-speed continuous shooting.
AI-Powered Performance Boosts
The Alpha 7 V integrates the AI processing unit into the BIONZ XR2 engine, delivering a substantial leap in autofocus speed, accuracy, and reliability. The Alpha 7 V has up to 30% improvement in Real-time Recognition AF that instantly recognizes targeted subjects and continues to capture them with high precision. With 759 phase-detection points and up to 94% frame coverage, the camera ensures precise subject tracking across nearly the entire image area, even in challenging low-light conditions down to EV -4.0
High-resolution RAW processing is now supported through Imaging Edge Desktop application for unparalleled post-production flexibility.
No compromise High-speed Continuous Shooting
The combination of a partially stacked Exmor RS™ CMOS image sensor with approximately 4.5 times faster readout speed increased and the BIONZ XR2™ processor results in high image quality with minimal distortion.
Additionally, high-precision tracking with up to 60 times AF/AE calculations per second and blackout-free continuous shooting up to 30 fps with AF/AE tracking ensures no missed opportunities even with fast-moving subjects moving in complex patterns, such as in wildlife and sports photography. Even during 14-bit RAW shooting, it achieves high-speed continuous shooting at up to 30 fps with AF/AE tracking.
The Pre-Capture function, which can record up to 1 second before the shutter is pressed, captures decisive moments even with subjects whose movements are difficult to predict, such as pets and sports.
Outstanding Still Image Performance
Engineered for maximum creative control, the Alpha 7 V achieves up to 16 stops of dynamic range, ensuring remarkable tonal detail across highlights and shadows. Even in scenes with extreme contrast, it expresses natural and smooth gradations from dark to bright areas.
The newly introduced AI-driven Auto White Balance (AWB) leverages advanced scene analysis for consistent color rendering and uses light source estimation through deep learning technology. By automatically identifying the light source in the shooting environment with high precision and adjusting to appropriate colour tones, it enables natural and stable colour reproduction, resulting in more faithful colours and reducing post-production workload.
Versatile Video Capabilities
Expanding creative possibilities for hybrid creators, the Alpha 7 V introduces additional 4K recording modes, including 7K oversampled 4K 60p recording available in full-frame mode and 4K 120p mode in APS-C mode/Super 35mm delivers rich, detailed footage with exceptional flexibility in editing.
Full pixel readout without pixel binning enables highly detailed video recording down to the finest details.
The image stabilisation features Dynamic Active Mode , enabling smooth and stable video expression even when handheld. Users can enjoy high-quality video recording in a wide range of scenes, from vlogs and creative productions to capturing family memories.
The camera also features an Auto Framing function that automatically maintains optimal composition of subjects during recording through AI-powered subject recognition. This enables stable composition video recording in various scenes.
New in-camera noise reduction and improved internal mic functionality ensures high-quality audio recording by reducing steady background noises, minimising interference, and maintaining natural sound.
Enhanced Operability and Usability
Designed with efficiency in mind, the Alpha 7 V offers Wi-Fi 6E GHz compatibility for high-speed, stable wireless transmission, along with dual USB Type-C ports for improved workflow and flexibility.
Vertical format support and an adjustable electronic shutter sound make shooting adaptable across diverse environments.
The 4-axis multi-angle monitor combines tilt and vari-angle design, offering unrestricted horizontal and vertical adjustment for greater shooting freedom.
A better finger fit on the grip provides improved comfort, stability, and control during extended sessions.
Built for Reliability
The Alpha 7 V features upgraded power management and enhanced stamina performance, enabling longer shooting sessions without interruption. A new Monitor Low Bright mode extends battery life even further, while improved thermal management supports extended 4K recording with uncompromised quality, approximately 630 shots when using viewfinder per CIPA standards.
FE 28-70mm F3.5-5.6 OSS II – The All-Around Lens
Compact, lightweight, and engineered for speed, the FE 28-70mm F3.5-5.6 OSS II is designed to fully leverage the continuous shooting capabilities of the Alpha 7 V sensor. When combined with compatible cameras, this new lens offers up to 120 fps AF/AE tracking, continuous shooting, seamless body-lens coordinated image stabilization, AF available even during zooming, and built-in breathing compensation support. From dynamic action shots to fast-paced events or high-quality video capture, this lens delivers smooth, dependable responsiveness and flexibility.
Social Responsibility
Aligned with Sony’s ambitious ‘Road to Zero’ initiative, this product supports the company’s vision for achieving a zero environmental footprint by 2050. The Sony Group’s manufacturing facilities for imaging products, including the Alpha 7 V and FE 28-70mm F3.5-5.6 OSS II, operate at 100% renewable energy. The packaging uses Sony’s proprietary environmentally friendly Original Blended Material instead of plastic.
Availability
The Alpha 7 V body will be available from the middle of December 2025 in selected countries. The Alpha 7 V M-kit will be available from February 2026. The FE 28-70mm F3.5-5.6 OSS II will be available from February 2026.
The Alpha 7 V product information can be found here:
https://www.sony.com/za/electronics/interchangeable-lens-cameras/ilce-7m5
The FE 28-70mm F3.5-5.6 OSS II product information can be found here:
https://www.sony.com/za/electronics/e-mount-lenses/sel28702
The Alpha 7 V product video can be viewed here:https://youtu.be/VxyFE5q6X0s
Exclusive stories and exciting new content shot with Sony’s imaging products can also be found at Sony | Alpha Universe | Middle East and Africa, a site created to inform, educate, and inspire creators.
About Sony Middle East and Africa:
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
