South Africa’s biggest online retailer just made a loyalty power move. If you’re already a TakealotMore member, you’re about to get more than just free delivery. And if you’re not, now might be the time to reconsider.
Takealot has added a full News24 digital subscription to its loyalty program and introduced MVP Days, a five-day shopping event just for members. No fluff. Just more value if you live online like most of us do.
Let’s break down what’s new, what’s clever, and why this shift is bigger than it seems.
What’s TakealotMore, Anyway?
For R99 a month, TakealotMore gives you:
- Free delivery across Takealot and Superbalist
- Priority service on Mr D and Pick n Pay groceries
- Early access to major sales and exclusive coupons
- Now includes a full News24 Premium subscription
- Access to MVP Days, a members-only shopping event in July
There’s also a free one-month trial, so you can try it out with zero risk.
News24 and Takealot: A Smart Blend
At first glance, combining news and online shopping might seem random. But when you think about it, it’s a sharp move.
News24 is South Africa’s most trusted digital news source. By bundling it into TakealotMore, the platform becomes more than just a shopping tool. It’s something you might open every day, even when you’re not buying anything.
That’s how habits are built. And it keeps Takealot top of mind in a market where attention is everything.
This also shows how South African platforms are beginning to create digital ecosystems. It’s not just about ecommerce anymore. It’s about integrating your digital life under one umbrella.
MVP Days: A Mid-Year Sale Just for Members
From July 25 to 29, TakealotMore members get access to MVP Days.
Expect:
- Exclusive deals you won’t see if you’re not a member
- Early access to top sales
- Bonus coupons and limited-time offers
It’s a mid-year sales blitz designed to reward loyalty. Think of it as South Africa’s answer to Amazon Prime Day.
Takealot Shared Some Wild Stats
This isn’t just marketing talk. TakealotMore members are actually using the service a lot. Check this out:
- One member saved over R120,000 in a year
- Collectively, users ordered enough toilet paper to cover 138,000 rugby fields
- They also ordered over 2,200 years’ worth of dishwashing liquid
- Mr D delivered more than a tonne of chicken nuggets
- The average delivery time for members? Just 33 minutes
It’s quirky, but it shows how deeply Takealot has embedded itself into everyday life for a growing group of loyal customers.
Why This Actually Matters
There’s more going on here than just perks. From a tech and strategy lens, this is smart platform thinking.
1. Building an ecosystem
TakealotMore is starting to feel like a digital lifestyle membership. You shop, you eat, you read the news. All from the same ecosystem.
2. Creating emotional loyalty
Loyalty isn’t just about discounts anymore. It’s about making people feel like insiders. MVP Days gives members early access, exclusive deals, and a bit of VIP treatment.
3. Shifting from transaction to attention
This is a big one. The new perks mean you’ll open the app even if you’re not planning to buy anything. That’s powerful. In the digital world, attention is currency.
Should You Care?
If you shop online often, TakealotMore is already worth it. But more importantly, this move hints at where things are going in South African ecommerce.
We’re seeing the early signs of bundled digital value. Today it’s news. Tomorrow it could be streaming, cloud storage, or even financial tools.
That’s the kind of platform evolution that changes user behavior.
Final Thought
TakealotMore isn’t just tacking on features. It’s evolving into something smarter. This is no longer just about saving on delivery. It’s about building a connected, everyday experience that actually adds value.
If you care about how platforms shape behavior and where digital ecosystems are headed, this is one to watch.
Source: Bizcommunity
