Meta Platforms is preparing to enter the smartwatch market with a device powered by built-in artificial intelligence and health tracking, according to industry reports. This marks a renewed push into wrist-worn tech by the social-media giant after shelving earlier smartwatch efforts.
What’s Coming: Malibu 2
The new wearable, reportedly code-named Malibu 2, is expected to debut later this year with features focused on fitness monitoring and a dedicated Meta AI assistant baked into the software. Sources familiar with the plans say it will be the company’s first official wrist device, reviving a project that was originally explored several years ago but paused due to internal budget realignments.
Initial prototypes of Meta’s smartwatch concept date back to around 2021, with some early engineering versions even including multiple cameras. That early prototype work was halted in 2022, but the project has now been restarted as wearable AI technologies gain momentum across the tech industry.
Why Meta Is Betting on Wearables
The move comes as demand for AI-driven wearable devices grows alongside broader trends in connected health and smart sensors. Meta has already seen traction with its AI-enabled smart glasses — developed in partnership with EssilorLuxottica under the Ray-Ban brand — which have captured strong consumer interest and robust shipment numbers.
Adding a smartwatch to its hardware lineup gives Meta a more complete ecosystem of wearables and could help tie together its AR glasses, virtual reality headsets, and AI tools into a more seamless user experience.
Competition and Timing
Industry watchers note that launching a smartwatch places Meta in direct competition with established players such as Apple, Samsung, Google/Pixel, Garmin and Fitbit, all of which already offer devices with health tracking and smart features. A successful entry in 2026 could expand Meta’s footprint in personal technology beyond social apps and immersive headsets.
While official launch dates and pricing remain unconfirmed, the anticipated 2026 release suggests Meta is accelerating its hardware innovation to keep up with a broader shift toward AI-enhanced consumer electronics.
