Rand Merchant Bank (RMB) has unveiled its latest brand film, “Talent Loves Company”, in a striking cinematic storytelling piece that resonates with its core philosophy. A philosophy where exceptional talent takes centre stage. Developed by independent agency Halo, the film serves as a powerful visual embodiment of RMB’s long-standing belief that people, not products, are its greatest asset.
Directed by Tristan Holmes from Star Films, the film offers a distinctive narrative perspective that is seen entirely through the eyes of a boy named Dave. Viewers witness his evolution from a curious toddler, through moments of awkward adolescence, to a confident adult. This journey frames Dave’s unique worldview not as a limitation, but as a strength which ultimately leads him to his “home” at RMB, a place where diverse, unconventional thinkers are embraced.
The film’s immersive perspective owes much to Werner Maritz, the cinematographer whose lens places the audience squarely in Dave’s shoes. The emotional crescendo when Dave realises his place at RMB is brought to life by Mathematic, a VFX studio based in Paris. Their artistry infuses the ending with both surprise and magic, in harmony with RMB’s lighthearted, confident brand personality.
Director Holmes explains the creative ambition:
“From the very first frame, we wanted audiences to feel what it’s like to live as Dave. It’s a deeply human perspective, but also cinematic in a way that pushes the storytelling into new territory.”
Amplifying the film’s emotional impact is The Killers’ anthemic track “All These Things That I’ve Done.” Its rising intensity mirrors Dave’s emotional arc, from feeling different to finding a belonging, that ultimately culminates in triumph.
In a sector where branding often leans toward uniformity, Halo’s creative team, led by executive creative director Coenie Grebe, delivered more than just a conventional ad. It’s a character study and a statement of belief:
“It’s a character study, an emotional journey, and ultimately a statement of RMB’s belief that extraordinary talent drives possibility.”
The year-long development process paid off in every detail, from the authenticity of the art direction to the precision in casting, lensing, soundtrack, and VFX execution.
For Alison Badenhorst, RMB’s Chief Marketing Officer, the aim was clear, the creative should reflect the bank’s authentic ethos. According to her:
“As unconventional thinkers, producing distinctive work that stands out and resonates is key. Our new brand film, together with the rest of the campaign, is confident yet charming and cerebral yet accessible. It talks directly to the robust diversity of our deep talent pool, and the curious and optimistic outlook of our people, which is underpinned by RMB’s philosophy that ideas and solutions are best executed for our clients, in trusted partnerships.”
“Talent Loves Company” isn’t just a brand film, it’s a visual manifesto. It underscores RMB’s human-first approach, celebrates the unconventional, and weaves a narrative tapestry that is emotionally compelling and authentically South African. In doing so, it sets the bank apart, casting it not merely as a financial institution, but as a thriving community that unleashes talent and possibilities.
