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    Home»Featured»DeepSeek has the world talking – What is it?
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    DeepSeek has the world talking – What is it?

    Akhram MohamedBy Akhram Mohamed29 January 2025No Comments5 Mins Read
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    DeepSeek on a smartphone. Image Credit: AP

    The emergence of a Chinese artificial intelligence (AI) model “Deepseek”has sent shockwaves through Silicon Valley and the tech world over recent days. Topping the Apple App Store download charts in multiple countries, whilst simultaneously sending major tech stocks tumbling, this China made tech startup seems to be giving the United States a massive hernia! But what exactly is DeepSeek, and why is everyone talking about it?   

    What is DeepSeek?

    DeepSeek is an AI-powered chatbot that functions very similar to OpenAI’s ChatGPT and other western made alternatives. It can engage in conversations, answer questions on various topics, generate creative content, and assist with coding – all of which isn’t that impressive just at face value.  What sets DeepSeek apart, and is causing US tech giants and the government to get really sweaty under the collar, is its reported ability to achieve comparable performance to leading AI models while utilizing fewer advanced chips and significantly lower training costs. $6 million dollars vs a reported $100 million by OpenAI to be precise. Imagine building a supercar at the cost of a hatchback – that’s the kind of disruption we’re talking about. This breakthrough has challenged the prevailing notion that massive budgets and top-tier hardware are essential for AI advancement.   

    The secret weapon

    DeepSeek’s secret weapon seems to be its unique chip architecture. While the exact composition remains under wraps, reports suggest a blend of Nvidia’s A100s – the very chips that have been restricted from export to China – alongside less advanced, more accessible alternatives. This throws a wrench into the assumption that top-tier AI demands top-shelf hardware, a belief that has fueled the sky-high costs of AI development and the stock prices of companies like Nvidia. No wonder Nvidia’s stock took a nosedive, shedding nearly $600 billion in market value – investors are realizing the game has changed. This breakthrough is even more impressive considering the US export controls on advanced chips to China. It seems these restrictions, intended to curb China’s technological rise, have inadvertently sparked a wave of homegrown innovation.

    The Implications

    The implications are far-reaching, promising to accelerate the global adoption of AI and potentially reshape the power dynamics of the technology arms race. Deepseek is not only the most downloaded app in its home country, but also in the US and the UK. The notion that China will not be able to compete on the AI front due to the restrictive measures by the US- and even if they do, it wouldn’t have much utility in western countries has been totally obliterated. And the best part? It’s totally free to use, attracting millions of early adopters. DeepSeek’s cost-effective approach and its open source model has the potential to democratize AI, making it more accessible to a wider range of developers and businesses. This could lead to an explosion of AI applications across various sectors, from healthcare and education to finance and entertainment, further denting the United States push for AI dominance.

    Deepseek has injected a dose of unpredictability into the AI landscape. It has demonstrated China’s unwavering ambition to be a leader in AI development, creating a potent force that is disrupting the established order. In fact its founder Liang Wenfeng, who was relatively unknown until being thrust into the international spotlight, has expressed his desire for China to become an innovator rather than a follower in the AI landscape. If recent events are anything to go by, DeepSeek seems to embody this ambition, challenging the dominance of US-based AI companies.   

    Censorship complexities

    DeepSeek’s rise is a significant victory for China’s pursuit of technological independence. Chinese State media has lauded DeepSeek’s accomplishments, highlighting its impact on Silicon Valley and emphasizing China’s growing technological prowess. Its success is seen as a validation of China’s focus on fostering homegrown innovation and its drive to become a global leader in AI. 

    However, DeepSeek’s rise is not without its complexities. It operates within China’s tightly controlled digital environment, subject to censorship policies that restrict responses on sensitive topics. A prompt requesting information about the Tiananmen Square massacre for example, invokes straight out rejection, as seen in the screenshot below. How the Chinese government chooses to navigate their censorship policies will have a major impact on their global appeal and their desire to capture western markets.

    Screenshot of prompt: DeepSeek on iPhone

    Forging our own path

    DeepSeek’s rise highlights a growing fragmentation in the tech world. While the US and China engage in an AI arms race, and quiet frankly a battle of “who’s got the biggest balls” the rest of the world watches from the sidelines. The question is, who will we trust with our data, our security, and ultimately, our sovereignty? Perhaps it’s time for other nations, like South Africa, to step onto the AI playing field and forge our own path.

    AI China DeepSeek NVIDIA US
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    Akhram Mohamed
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    Akhram Mohamed is the Editor of Geekhub.co.za and a longtime tech insider who’s spent 20+ years testing, launching, and talking about consumer gadgets. Formerly a VP at Huawei, he now writes with a critical eye and a deep love for tech that actually makes life better. When he’s not breaking down the latest devices, he’s gaming, building businesses, simplifying strategy, or podcasting about real-world leadership. Expect honest takes, sharp insights, and the occasional dad joke.

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