Author: Akhram Mohamed

I keep thinking about how strange this moment is, not just for Nintendo, but for anyone who still buys consoles with a bit of childlike excitement left in them. On paper, this should be uncomplicated. The Switch 2 is a hit. It was a full-on sprint out the gate. Seventeen million units in a few months is the kind of number you usually see in retrospective slideshows, not current earnings calls. Profits are up, the audience is there and the games are landing. And yet the mood around it feels… tense. Part of that is the market being the market.…

This isn’t just about saving a few bucks; it’s about calling time on a cycle that doesn’t serve us anymore. Look, I spent a lot of my time on the “other side” of the table. I saw how the marketing machine works. I watched as we polished the narrative to make you feel like your life was incomplete without the latest titanium frame or a lens that can see into your neighbor’s yard. Now that I’m looking at tech through a consumer lens, the “flagship arms race” feels like a lot of noise and distraction. Here is why I think…

I sat down the other night to look at my bank statement, and it’s getting ridiculous. Between the Apple ecosystem, the Google storage (because yes, I use both ecosystems), the “no-ads” tax on YouTube, and the big streamers, I realized I’m paying a monthly “entertainment tax” that’s starting to look very much like a grocery bill. If you’re in the same boat—juggling Apple One, Google One AI, YouTube Premium, Netflix, and Disney+, you’ve likely realized that we didn’t actually escape the old DStv “bloated bundle” problem. We just traded one big bill for five or six smaller ones that hide…

I have Wi-Fi at home, fibre – with speeds that kinda makes you feel briefly superior when someone complains about buffering. This extends to my office and again, solid. Reliable enough that I don’t think about it. On top of that, I keep a 20GB mobile data bundle on my iPhone. Not for doom-scrolling in bed or Netflix marathons. Just for when I’m out at meetings, running errands and just living life. And yet, every single month, my data would run out early. Sometimes a full week before the billing cycle reset. At first, I did what everyone does. I…

There is a moment on every long-haul flight where time stops feeling real. You’ve had something to eat, you’ve scrolled for an hour and then watched half a movie you didn’t really care about. And then you look at the map on your screen and realise you are still very far from where you need to be. That is the moment airlines either lose you or earn you. Air France teaming up with Apple TV feels like it was designed for that exact moment. Why This Seems Important To Me I have done enough long flights to know that in-flight entertainment can…

Lets get this straight right off the bat. I am not neutral on this one. I am a lifelong, emotionally invested, sometimes irrational Arsenal fan. I have planned weekends around fixtures, defended players like family members, and experienced the unique pain and joy that only supporting this club can give you. Talking about pain, this past weekend’s game againts the red side of Manchester was one such example. So when I saw that TCL has announced Bukayo Saka as its brand ambassador, this did not land as just another press release. Because when you support Arsenal, Saka is not just…

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Former Tech VP and Geekhub editor Akhram Mohamed exposes the ‘Africa Tax’—the hidden policy and channel costs making tech 40% pricier in South Africa.

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