Google has unveiled a new method for estimating users’ ages, as detailed in their recent blog post titled “New digital protections for kids, teens and parents.” The new technique will be applicable across all Google products and will automatically apply a number of changes for those under 18. This includes restricting sensitive ad content, enabling SafeSearch Filter and gating age-restricted videos on YouTube.
“This year we’ll begin testing a machine learning-based age estimation model in the U.S.,” wrote Jenn Fitzpatrick, SVP of Google’s “Core” Technology team, in the blog post. The Core unit is responsible for building the technical foundation behind the company’s flagship products and for protecting users’ online safety. This model helps us estimate whether a user is over or under 18 so that we can apply protections to help provide more age-appropriate experiences,” wrote Fitzpatrick.
This announcement arrives amidst increasing pressure on tech companies from lawmakers to bolster the safety of their platforms for youngsters. Google told CNET the estimation model will use machine learning to make sense of various data points already associated with a user’s account, such as what they’re searching for, the categories of videos they’ve watched and how long they’ve had an account. These signals can help the model better determine if someone may be lying about their age.
If the model incorrectly flags an account for being under the age of 18, the user can provide age verification in the form of a government-issued ID, credit card or selfie. Google said it is also looking into other ways people will be able to verify their age.
The tech giant is also rolling out a new feature in Google Messages that shows you a sensitive content warning. While those over 18 can choose to opt out, teens and kids who want to turn off the functionality will have to get their parent’s consent. Meanwhile, a new feature called School Time for Android phones and tablets will allow parents to limit or restrict app access during school hours. Other upcoming changes include making it easier for parents to manage their kids’ online experiences across Android and Chrome devices via Google Family Link, and the ability to “tap to pay” for Android phones with parental consent.
This will first roll out in the United States later this year and eventually expand to more countries.
