And if this rolls out properly, a lot of people are going to start looking at Android very differently Let’s call it what it is. One of the biggest reasons people stay in Apple’s ecosystem isn’t the camera, the titanium or the lingering spirit of Steve Jobs and his turtleneck energy. It’s AirDrop. That’s the thing. Not the scripted keynote nonsense or the the annual “most advanced iPhone ever” sermon. Just one ridiculously simple feature that makes your devices feel like they’re all part of the same gang. Think about it. You take a photo on your phone and throw…
Author: Akhram Mohamed
Geekhub caught up with Lucky Hustle, Hydra Flava and Slayer Energy Drink, and what we found was way more interesting than just another brand crossover. Somewhere between my 10th boring press release of the week and the umpteenth brand claiming to be “changing the game,” something really cool landed on my desk to brighten up the week. It was a media pack consisting of some really cool stuff, including a Slayer energy drink, Hydra Flava Vape and some Lucky Hustle merch. It turned out to be a limited-edition collab between Lucky Hustle, Hydra Flava and Slayer Energy Drink, built around…
There’s a very specific kind of panic that sets in when you realise your marketing plan is technically illegal. Not criminal mastermind in the Madlanga Commission illegal. Rather illegal in modern brand terms.If you’ve ever been in marketing, then you know exactly what I’m talking about. It’s the kind were every second sentence needs legal review, every campaign idea gets strangled by compliance, and your “big launch” starts looking more like a social media post and a prayer. But, while most brands are still clinging to tired old playbooks and boosted posts like it’s 2018, three South African companies are…
I’m not sure if you seen or heard about this Lucky Hustle thing with Linkedin. If you haven’t, well best you read on.The Joburg based creative agency took a mysterious LinkedIn ban, not as a crisis but a casting call and held a fu*king funeral. Honestly, beyond the clever marketing of it all, there’s something deeply annoying about the situation. The thing is, we spend years building these digital footprints. You post the painstaking updates, you “engage,” you play by the invisible rules. Then on some random Tuesday, a bot in a fu*king server farm somewhere decides you don’t exist…
The smartphone market in South Africa is one of those things that looks simple until you’ve actually lived in it. I’ve spent the best part of 20 years living deep in that world and trust me, its far fro simple. From the outside it may look like the usual story. Samsung everywhere, Apple sitting at the top like a status symbol, a bunch of Chinese brands trying to break through, Huawei somehow still in the conversation, Honor starting to make some noise and Xiaomi hovering just outside relevance. But the more you look at it, the less it feels like…
The world before Apple, felt different I sometimes wonder if younger people realise just how strange technology used to feel. Not just about design or performance. It was Just… distant. Computers were these often intimidating boxes that lived primarily in office or lab spaces. A normal person didn’t casually sit down with one the way you open a laptop or check your phone today, well atleast I didn’t. They were the tools of trade for specialists. The engineers, programmers, the kind of people who understood things the rest of us didn’t. And then one day in someones garage, Apple came…
We are officially in your “tap your knuckle to pay” era. The company behind it, VezoPay, launched a payment ring last year that lets you leave your wallet and your phone at home, which sounds like the kind of headline that usually triggers my internal hype alarm, because we’ve been promised frictionless living so many times before that I’ve developed a mild allergy to the phrase. And yet. I actually dropped R2,500 and bought one. Specifically, the VezoPay X-Ring Wide. I’ve been using it for about two weeks now, not as a reviewer , but as a normal human moving…
Samsung has unveiled the Galaxy S26 series, bringing the new lineup made up of the Galaxy S26, S26+, and S26 Ultra to South Africa with a familiar design DNA and a clear philosophy: refinement over revolution. In many ways, the Galaxy S26 series feels like it should be called an S25s. This is not throwing shade at Samsung. Rather it’s an acknowledgement of where Samsung is right now. They’re optimising experience and not chasing features just for the sake of it. A familiar design by choice Visually and ergonomically, the Galaxy S26 series sticks closely to the formula established by the S24 and S25. The design language…
HONOR just can’t seem to slow down. If anything, the brand is accelerating especially in South Africa, actively chasing Samsung’s crown. Following the recent launch of the X9d mid-ranger and the announcement of the Magic8 Pro, which lands in South Africa on 1 March, HONOR has now issued an early teaser for its next big statement device. The HONOR Magic V6 foldable, set to be unveiled at Mobile World Congress in Barcelona on 1 March. Pricing and local availability have not yet been confirmed, but the intent is obvious. HONOR is building momentum across every major smartphone category, and the Magic V6 looks set to be the brand’s…
When a phone brand promises durability and endurance, it usually means “we dropped it once in a lab” and then you spend the rest of your ownership life praying it doesn’t fall off the couch. So when Honor sent over the X9d for us to review, instead of babying it like we usually do, I did the opposite. I treated it the way you would expect to treat a durable phone. Badly. I dropped it from just above waist height, screen first directly onto tiles. I shot it eight times with a Tippman TMC paintball gun – (that’s a velocity…