Rumours on the iPhone 17 line-up continues to flow, and I’m pretty sure that they will only build momentum from hereon until the launch that is expected sometime in September.
The latest comes from Bloomberg’s Mark Gurman, suggesting that Apple will introduce new video recording upgrades to the iPhone 17 Pro. In his Power On newsletter over the weekend, he said that Apple plans to accentuate the iPhone 17 Pro’s improved video recording capabilities when it unveils the device later this year.
“In past years, Apple has focused more heavily on the camera’s photo-taking abilities. This year it will stress improvements to video recording. One of the goals for 2025’s iPhone line is to get the vlogging community and other video creators to move away from standalone cameras and use the iPhone for even more of their work. Look for Apple to more heavily than ever tout these video recording capabilities when the new iPhones debut in September“, wrote Gurman.
Video recording capabilities already added to iPhones over the years include an Action mode for stabilisation, Cinematic mode for shallow depth-of-field, and more.
It has been reported that Apple intends to invite more users to make a switch to an all-in-one gadget for content creation, encouraging more creators to utilise the iPhones for work purposes and other professional needs.

Multiple sources have claimed that the iPhone 17 Pro models will feature a redesigned rear camera system. An alleged render of the iPhone 17 Pro revealed that the back of the device will supposedly have a large rectangular camera bar with rounded corners. The device is expected to have three 48-megapixel rear cameras.
It’s uncertain whether new video recording features will be introduced or what they might entail, but it seems Apple plans to heavily promote these capabilities during the iPhone 17 launch.