Omdia Confirms Hisense’s Global No.1 Ranking in 100-Inch+ TVs
Hisense is a leading brand in global consumer electronics and home appliances. The company has reaffirmed its leadership in the global large-screen TV market. According to Omdia’s full-year 2025 global shipment data, Hisense ranked No. 1 worldwide in the 100-inch-and-above TV segment. This marks three consecutive years of leadership from 2023 to 2025. In 2025, its global shipment share reached 57.1%.
Seven Years of Laser TV Market Leadership
Hisense also maintained its No. 1 position in the global Laser TV category in 2025, marking seven consecutive years of worldwide leadership, with a global market share of 70.3%. These results confirm Hisense’s dominance across the most strategically important large-screen categories, where both scale and technological capability matter.
RGB MiniLED: Powering the Next Era of Large-Screen Innovation
This sustained leadership is driven by Hisense’s long-term commitment to advanced display technologies, most notably RGB MiniLED. As the origin of RGB MiniLED, Hisense has led the technology’s evolution from early research to large-scale commercialisation. This long-term development has created clear advantages in colour accuracy, brightness control and viewing comfort. These benefits are especially evident on ultra-large screens.
CES 2026 Signals Accelerated Industry Shift
Omdia’s CES 2026 recap further supports this trajectory. This momentum is supported by the identification of RGB MiniLED TVs as a key driver of the industry’s next growth phase. Rapid expansion is expected from 2026. This reflects a broader shift toward advanced display technologies.
It also reinforces areas where Hisense has long held leadership.A Complete Display Ecosystem: RGB MiniLED, TriChroma Laser and MicroLED
Looking ahead, Hisense is uniquely positioned to extend this advantage. It is the only brand with a complete display technology ecosystem spanning RGB MiniLED, TriChroma Laser, and MicroLED, enabling a comprehensive approach to next-generation visual innovation. At CES 2026, Hisense showcased the 116UXS, the first TV powered by RGB MiniLED evo, alongside the UR8 and UR9 RGB MiniLED lineups and the Laser Projector XR10, all recognised with multiple CES awards.
Positioning South Africa in the Global Consumer Electronics Value Chain
Importantly for South Africa, this global leadership translates directly into local impact. Hisense South Africa operates a local manufacturing facility based in Atlantis, South Africa, producing world-class large-screen TVs among other technology products. The facility supports job creation, local skills improvement, and contributes to the country’s industrial growth agenda. As global demand for 100-inch+ and Laser TVs accelerates, South African consumers and retailers benefit from faster access to cutting-edge innovation, while the local economy benefits from continued investment, localisation and long-term manufacturing capability.
This reinforces Hisense’s commitment not only to global excellence, but to strengthening South Africa’s position within the international consumer electronics value chain.
